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Research Team
Principals and Key
Staff/ Bios |
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Bruce
Lockwood, President
Bruce has more than 19 years of
experience in market research. He has served
national clients ranging from American
Express, Quaker Oats, and AT&T, to Bose
Corporation, IBM, and L. L. Bean. In
addition, he has worked with numerous
organizations in Maine such as FAME, Central
Maine Power, DECD, Family Planning
Association of Maine, City of Portland, Banknorth Group, and
Wright Express.
Bruce’s
unique perspective reflects his first-hand
experience in advertising and consulting as
well as at the user end of market research.
His accomplishments include:
- Managing
and refining a comprehensive tracking
audit of the financial products and
services used by households in
Massachusetts;
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Perfecting Direct Marketing Impact
Analysis, a hybrid research method that
combines the flexibility and richness of
information gained from qualitative
research with the statistical rigor of
quantitative research to determine the
efficacy of direct marketing campaigns and
to identify opportunities for continuous
improvement (used by major U.S.
corporations and the world’s leading
direct marketing advertising agency);
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Prioritizing, for the largest retailer in
the United Kingdom, the addition of
proprietary databases to a core database
marketing system and recommending and
implementing ways to benefit from the
synergies of market research and data
mining;
- Creating
and developing a Market Research and
Customer Information System for the
world’s largest animal health diagnostic
and information corporation.
Bruce holds
a B.S. in Operations Research from the
Carroll School of Management at Boston
College and an M.B.A. from the Olin Graduate
School of Management at Babson College,
where he participated in the International
Management Internship Program at Marks &
Spencer in London, England. |
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Bonnie Esposito, Research Analyst
As part of the project team, Bonnie takes on
multiple aspects of research, analysis and
project management. Her responsibilities
include recruiting and screening, designing
questionnaires and discussion guides,
managing project logistics, analyzing
crosstab data, coding, preparing reports,
and conducting in-depth and executive
interviews. She also plays a role in
proposal development, vendor partnerships,
and client service.
Bonnie's
market research expertise comes from 15
years in outdoor equipment and apparel,
where she developed and managed an in-house
field test program for one of the nation’s
leading outdoor retailers. Her product
performance evaluations, surveys and
discussion groups created a model for the
industry, contributing to the success of
several key outdoor brands and emerging
product categories.
Bonnie holds a B.S. in Biology from the
University of Maine Orono, with high honors. |
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Ian Hunter, Field Manager
Ian’s primary responsibilities include the
day-to-day management of data collection,
data processing, and coding. He also helps
keep us current by implementing new research
software and managing our website.
Having also worked as part of the analysis
team, Ian brings a well-rounded approach to
the field management position. That
experience helps ensure a smooth workflow
throughout the entire research process.
Ian’s experience comes primarily from the
within the telecommunications, consumer
products, and tourism industries. Combined
with his varied interests in consumer
behavior, psychographic segmentation,
statistics, and web design, his broad and
unique background increases the scope of
Portland Research Group’s expertise.
Ian holds a BS in Management from Bentley
College, where he graduated with honors. |
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John Martin,
Data Specialist
John supports the field
management team with the data collection,
processing, coding and analysis aspects of
the research process.
John’s
background in programming and online
development assures Portland Research Group
is using the latest tools and techniques of
the trade. His in-depth experience with
consumer behavioral analysis, principally
within the retail wireless industry,
compliments his extensive academic
background in marketing and information
technology.
John holds a BS in Marketing
from Bentley College. |
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Jesse Drummond, Research Assistant
Jesse
supports the field management team and
research analysis team
in all facets of project execution,
including coding, data processing, in-depth
interviewing, data analysis and
presentation.
Jesse
has experience working on all
aspects of market research. His background
in qualitative psychology-related research
has allowed him to work extensively at
survey design, and his quantitative training
has exposed him to advanced statistical
methods and programs for data entry and
analysis. He has worked on a number of
longitudinal studies as an in-depth
interviewer and has considerable experience
collecting, coding, and analyzing both
qualitative and quantitative data.
Jesse holds a BA in
both Mathematics and Psychology from Bowdoin
College. |
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Put
this research team to work -
No obligation quote.
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